Subtext Wins 2x 2025 Student Housing Business Innovator Awards
Subtext is honored to be recognized with two national awards at the 15th Annual Student Housing Business Innovator Awards, held during the InterFace Student Housing conference in Austin, Texas. With over 145 entries judged by industry leaders, VERVE West Lafayette and VERVE Madison were both celebrated for their standout contributions to student housing.
Photos of VERVE Madison and VERVE West Lafayette
VERVE West Lafayette was awarded Best Implementation of Mixed Use in New Development for its integrated approach to community-building. The 751-bed development, located near Purdue University, includes 5,100 square feet of curated retail. The space was intentionally designed to serve both residents and the surrounding neighborhood. Featuring a modern Korean bodega, an upscale Japanese restaurant, and a casual Korean eatery, VERVE’s retail strategy goes beyond entitlement requirements to create a vibrant, community-connected experience.
Early collaboration with local entrepreneurs allowed Subtext to tailor the space to tenant needs, delivering a thoughtful mix of amenities that bring culture, convenience, and character to the street level.
VERVE Madison received the award for Best Interior Design Over 400 Beds in recognition of its bold and highly intentional design. Completed in August 2024, the 12-story, 536-bed community reflects the spirit of Madison through immersive graphics, whimsical artwork, and high-end finishes. Designed in partnership with ESG Architecture & Design, the interiors celebrate University of Wisconsin traditions while offering amenity-rich spaces that support academic success, wellness, and social connection.
From rooftop views of Lake Mendota to vibrant study lounges and wellness zones, VERVE Madison merges design and purpose to create an environment where students feel inspired, supported, and at home. The community reached 100% pre-leased prior to opening, a testament to the strength of its design and brand.
These recognitions reflect Subtext’s commitment to delivering thoughtful, resident-first developments that elevate the student living experience and contribute meaningfully to their surrounding communities.
See the full list of award winners linked below.
15th Annual Student Housing Business Innovator Awards